Design Direction
The “circle of support” brand initiative came from understanding the Epilepsy Foundation of New England's mission of all-encompassing assistance and distilling its tagline down to one word: hope. Starting with the impactfully accented “hope” graphics, this initiative is carried out through the entirety of the brand’s imagery.
The foundation is a large regional non-profit, meaning that there are varying user intentions when reaching the site. As a resource center for donors, fundraisers, volunteers, and those affected, the site had to be designed with mass appeal in mind.
Though strung together with a vibrant thread, everything about the new website and marketing materials has an approachable energy without erring on the side of frivolity.
The new site is a tribute to the vitality of those living with epilepsy. Custom animations breathe life into the static designs and category-specific navigation ensures users get the help they need.
A streamlined online donations process and easier access to a wealth of digital resources are only the beginning of the foundation’s cohesive campaign for ending epilepsy. The thematic site experience now extends to digital marketing and print advertising efforts.
Some might even say it all comes full circle.
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